• Business failure is a process. Not a sudden incident

    BFI Global

Our investigation philosophy is based on what we call Green Apple Theory. We focus on objective explanatory stories and refuse to simply hunt for allegedly ‘bad apples’.

Bad Apple Theory

  • Human error is the primary cause of business failure
  • Mismanagement is the conclusion of an investigation
  • To explain business failure, we must seek errors, violations, incompetence, neglect, hubris, narcissism, mistakes
  • You must find management’s inaccurate assessments, wrong decisions, bad judgments
  • To explain business failure you need to do ‘root cause’ analysis
  • To avoid business failure create tighter procedures, automation (kpi’s) and supervision

Green Apple Theory

  • Human error is a symptom of trouble deeper inside a company
  • Mismanagement is not the conclusion of an investigation. It is only one story
  • To explain business failure, do not try to find where management went wrong (‘who did it’) but try to answer the question ‘what went wrong?’
  • Find how management’s assessments and actions made sense at the time, given the circumstances that surrounded them
  • Root causes nor single causes do exist. What you call ‘root cause’ is simply the place where you stop looking any further
  • Business failure is a process, not a sudden incident
  • To avoid business failure create a business failure intelligence culture in an organization. Use the wisdom of the company crowd

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